I am all about engaging people for your business through email. (Literally that is what my book is about.) Throughout your relationships with your customers, prospective customers, and industry peers there are countless opportunities to reach out to someone and to push your relationship forward. The problem with having so many opportunities is that it… Continue reading Email Template Roundup
Author: will
Guide to creating customer profiles
People respond much better to targeted marketing than they do to general marketing. Imagine being able to talk to each potential customer directly! We’re a little ways from that but with a combination of tracking, big data, and A.I. improvements I think the future is hyper-targeted marketing. Until that utopian future (if you are a… Continue reading Guide to creating customer profiles
Network up. Niche down.
I love podcasts and one of my three favorites is the Tropical MBA podcast. (In case you were wondering my other two favorites are Entrepreneurial Thought Leaders and Startups for the Rest of Us.) In one of their episodes they said something that has stuck with me for years: Network up. Niche down. I love… Continue reading Network up. Niche down.
Selling to a cold lead
At some point many businesses, and most professional service businesses, will go through a phase where they try cold outreach to generate new business. Traditionally that was cold calls and direct mailings but now often takes the form of cold emails (not to mention the blind Twitter follow). It is a law of the universe… Continue reading Selling to a cold lead
The step-by-step guide to creating an ebook
Finishing an ebook is a very fulfilling feeling. Much more so than a blog post. (The writing for both can be brutal work.) I can only imagine the sense of relief that a novelist feels when they type their last word and the sense of accomplishment when they see a physical copy on the shelf… Continue reading The step-by-step guide to creating an ebook
Marketing 101
Most recommended books on entrepreneurial podcasts
I used to be a voracious consumer of podcasts for entrepreneurs (and took notes on many of them) and still try to listen to them as time allows. I also love reading business books and am always looking for recommendations. These books are the most recommended ones on the podcasts that I listen to. (contains… Continue reading Most recommended books on entrepreneurial podcasts
Developing an idea for a business
Often wanna-be entrepreneurs place too much emphasis on the idea and not enough on the hard work that follows. However the idea is not to be discounted. It is the zygote that grows into your business. I specifically used the word “developing” in the title of this post rather than “finding”, “thinking of”, or “creating”.… Continue reading Developing an idea for a business
The first step in any marketing plan
(Yes, I am aware that just last week I said that the first step in your marketing plan should be to define your value proposition. However doing this well help you define that.) We are all about leveraging your marketing and sales efforts so that a little bit of work can pay off 10x or… Continue reading The first step in any marketing plan
Reach more customers with these five free tools
Every entrepreneur faces the same dilemma at some point on their journey. The point where growth has slowed or stagnated and you know you need to do something big to jump start it. With limited time and money you can be like a deer in headlights and end up not doing anything. Don’t let that… Continue reading Reach more customers with these five free tools