- Create a landing page with Mailchimp in under five minutesBuilding a mailing list is one of the best things you can do for your business. If you’re reading this article you probably know that already and even have some ideas for content to give away (e.g. email course, ebook, checklist, webinar, etc.). Usually you will build landing pages for each piece of content that… Continue reading Create a landing page with Mailchimp in under five minutes
- Quick Guide to Building a Website and Audience for Your Coaching BusinessFirst of all I want to say congratulations for taking the daring leap of faith that is entrepreneurship. I’m sure you’ll find it a journey that is incredibly rewarding as well as very frustrating. I know I do. As you are aware the first step for building up an audience for your coaching business is… Continue reading Quick Guide to Building a Website and Audience for Your Coaching Business
- Moving beyond customer profilesCreating your ideal customer profile is an important step in developing your marketing plan. It helps you develop your strategy for finding your customers and how you are going to market to them. For planning the content that you are creating, and the medium you are going to deliver it, I am going to recommend… Continue reading Moving beyond customer profiles
- Simple Drip Email Opt-In Forms in WordPressThere are many WordPress plugins for creating opt-in forms both free and premium. Those are great if you are going to be creating a lot of forms and inserting them in the middle of articles. If you only need a single form in your sidebar or at the end of your blog posts then those… Continue reading Simple Drip Email Opt-In Forms in WordPress
- The marketing secret sauce is passionIf you are like me you are constantly consuming content (like this very post) looking for that one piece of advice that will take your business to the next level. Very, very rarely is that what happens. That is no fault of the advice though. Why it fails to convert for you usually comes down… Continue reading The marketing secret sauce is passion
- Sales Meet MarketingUp until Don Draper and Sterling Cooper started gracing our airwaves a lot of people did not understand the distinction between sales and marketing. Many still don’t. It is understandable as to outsiders they both have the same purpose: to get people to buy the product. Even in small companies where you might not have… Continue reading Sales Meet Marketing
- Sell more in January by asking your prospects about their annual goalsBusinesses often set annual goals or initiatives just like individuals set New Year’s resolutions to lose weight or read more books. A business is more likely to set goals to win more business, roll out new features or services, or improve a few key metrics. This is something that will be on the top of… Continue reading Sell more in January by asking your prospects about their annual goals
- Use the five whys to get to your value propositionFor one of my products I was getting getting polite interest but not turning any leads into customers. That is a recipe for a failed business. I knew that the product was a good one that would allow the leads to make a huge jump with their business in terms of retaining existing customers and… Continue reading Use the five whys to get to your value proposition
- Consume less. Create more.Today is the first day of National Novel Writing Month which is where thousands of people set a goal to write a novel during the month of November. How you get there is up to you but many set a goal of writing at least 1,000 words a day. I fully intend to take part… Continue reading Consume less. Create more.
- B2B Content Marketing With SlideshareYou know who hates Powerpoint presentations? Everybody. So it was a bit surprising that a Powerpoint presentation was what I landed on when looking for a conversation piece to use with some leads that had cooled down and fallen out of the funnel. I had seen a few really good presentations on SlideShare and finally… Continue reading B2B Content Marketing With Slideshare
- Lost Deal Drip Email CampaignsSales is a challenge for many of us. It is the lifeblood of our business so we spend a lot time and resources on it. But the unfortunate reality is that most leads do not turn into customers. There are many reasons for this including they might be just window shopping and gathering information, they… Continue reading Lost Deal Drip Email Campaigns
- Email Template RoundupI am all about engaging people for your business through email. (Literally that is what my book is about.) Throughout your relationships with your customers, prospective customers, and industry peers there are countless opportunities to reach out to someone and to push your relationship forward. The problem with having so many opportunities is that it… Continue reading Email Template Roundup
- Guide to creating customer profilesPeople respond much better to targeted marketing than they do to general marketing. Imagine being able to talk to each potential customer directly! We’re a little ways from that but with a combination of tracking, big data, and A.I. improvements I think the future is hyper-targeted marketing. Until that utopian future (if you are a… Continue reading Guide to creating customer profiles
- Selling to a cold leadAt some point many businesses, and most professional service businesses, will go through a phase where they try cold outreach to generate new business. Traditionally that was cold calls and direct mailings but now often takes the form of cold emails (not to mention the blind Twitter follow). It is a law of the universe… Continue reading Selling to a cold lead
- The step-by-step guide to creating an ebookFinishing an ebook is a very fulfilling feeling. Much more so than a blog post. (The writing for both can be brutal work.) I can only imagine the sense of relief that a novelist feels when they type their last word and the sense of accomplishment when they see a physical copy on the shelf… Continue reading The step-by-step guide to creating an ebook
- Marketing 101
- The first step in any marketing plan(Yes, I am aware that just last week I said that the first step in your marketing plan should be to define your value proposition. However doing this well help you define that.) We are all about leveraging your marketing and sales efforts so that a little bit of work can pay off 10x or… Continue reading The first step in any marketing plan
- Reach more customers with these five free toolsEvery entrepreneur faces the same dilemma at some point on their journey. The point where growth has slowed or stagnated and you know you need to do something big to jump start it. With limited time and money you can be like a deer in headlights and end up not doing anything. Don’t let that… Continue reading Reach more customers with these five free tools
- Your B2B value proposition (there is only one)The first step in any marketing plan is defining your value proposition. What are you promising to your customers? It has to improve their life in some way. Without clearly defining your value proposition your marketing efforts will fail. (Really you should define your value proposition way before you start marketing–you should do it before… Continue reading Your B2B value proposition (there is only one)