With one of my businesses I was struggling to close deals. The sales cycle was long, it was difficult to get to the top of the buyer’s priority list, and initial excitement faded to unresponsiveness. This was somewhat of a niche industry and I did not have colleagues to turn to for support. What I… Continue reading Three ways to connect with your industry peers
I love podcasts and one of my three favorites is the Tropical MBA podcast. (In case you were wondering my other two favorites are Entrepreneurial Thought Leaders and Startups for the Rest of Us.) In one of their episodes they said something that has stuck with me for years: Network up. Niche down. I love… Continue reading Network up. Niche down.