Building a mailing list is one of the best things you can do for your business. If you’re reading this article you probably know that already and even have some ideas for content to give away (e.g. email course, ebook, checklist, webinar, etc.). Usually you will build landing pages for each piece of content that… Continue reading Create a landing page with Mailchimp in under five minutes
Category: marketing
Quick Guide to Building a Website and Audience for Your Coaching Business
First of all I want to say congratulations for taking the daring leap of faith that is entrepreneurship. I’m sure you’ll find it a journey that is incredibly rewarding as well as very frustrating. I know I do. As you are aware the first step for building up an audience for your coaching business is… Continue reading Quick Guide to Building a Website and Audience for Your Coaching Business
The marketing secret sauce is passion
If you are like me you are constantly consuming content (like this very post) looking for that one piece of advice that will take your business to the next level. Very, very rarely is that what happens. That is no fault of the advice though. Why it fails to convert for you usually comes down… Continue reading The marketing secret sauce is passion
Sales Meet Marketing
Up until Don Draper and Sterling Cooper started gracing our airwaves a lot of people did not understand the distinction between sales and marketing. Many still don’t. It is understandable as to outsiders they both have the same purpose: to get people to buy the product. Even in small companies where you might not have… Continue reading Sales Meet Marketing
Use the five whys to get to your value proposition
For one of my products I was getting getting polite interest but not turning any leads into customers. That is a recipe for a failed business. I knew that the product was a good one that would allow the leads to make a huge jump with their business in terms of retaining existing customers and… Continue reading Use the five whys to get to your value proposition
Email Template Roundup
I am all about engaging people for your business through email. (Literally that is what my book is about.) Throughout your relationships with your customers, prospective customers, and industry peers there are countless opportunities to reach out to someone and to push your relationship forward. The problem with having so many opportunities is that it… Continue reading Email Template Roundup
Guide to creating customer profiles
People respond much better to targeted marketing than they do to general marketing. Imagine being able to talk to each potential customer directly! We’re a little ways from that but with a combination of tracking, big data, and A.I. improvements I think the future is hyper-targeted marketing. Until that utopian future (if you are a… Continue reading Guide to creating customer profiles
The step-by-step guide to creating an ebook
Finishing an ebook is a very fulfilling feeling. Much more so than a blog post. (The writing for both can be brutal work.) I can only imagine the sense of relief that a novelist feels when they type their last word and the sense of accomplishment when they see a physical copy on the shelf… Continue reading The step-by-step guide to creating an ebook
Marketing 101
The first step in any marketing plan
(Yes, I am aware that just last week I said that the first step in your marketing plan should be to define your value proposition. However doing this well help you define that.) We are all about leveraging your marketing and sales efforts so that a little bit of work can pay off 10x or… Continue reading The first step in any marketing plan