Up until Don Draper and Sterling Cooper started gracing our airwaves a lot of people did not understand the distinction between sales and marketing. Many still don’t. It is understandable as to outsiders they both have the same purpose: to get people to buy the product. Even in small companies where you might not have… Continue reading Sales Meet Marketing
Tag: sales
Sell more in January by asking your prospects about their annual goals
Businesses often set annual goals or initiatives just like individuals set New Year’s resolutions to lose weight or read more books. A business is more likely to set goals to win more business, roll out new features or services, or improve a few key metrics. This is something that will be on the top of… Continue reading Sell more in January by asking your prospects about their annual goals
Selling to a cold lead
At some point many businesses, and most professional service businesses, will go through a phase where they try cold outreach to generate new business. Traditionally that was cold calls and direct mailings but now often takes the form of cold emails (not to mention the blind Twitter follow). It is a law of the universe… Continue reading Selling to a cold lead
MicroConf 2015: How to build a solo SaaS sales machine
MicroConf 2015: How to build a solo SaaS sales machine Steli Efti (Close.io) The person with the highest level of clarity always wins. Sale based on value. Don’t fizzle around based on features, pricing, and costs. Refocus the conversation on the values you can provide. Truly qualify people. Ask questions until you reach an understanding… Continue reading MicroConf 2015: How to build a solo SaaS sales machine
Y Combinator Sales School
These are notes on the amazing sales seminar that Steli Efti of Close.io did at Y Combinator on August 14, 2014. You can watch the talk here. It is only an hour and I highly recommend it. Sales Basics You’re not looking for traditional sales people for a startup. Sales for a startup is a… Continue reading Y Combinator Sales School
Sales and Marketing
Lecture 19: Sales and Marketing Link: How to Start a Startup (You can find notes to the other lectures here.) Tyler Bosmeny (@bosmeny) There is a million ways to do (sales) so you’ll find what works for you. As a founder you’re the sales people. Talking to your users is selling. Passion and industry knowledge… Continue reading Sales and Marketing
Doing Things That Don’t Scale
Lecture 8: Doing Things That Don’t Scale Link: How to Start a Startup (You can find notes to the other lectures here.) Stanley Tang (@stanleytang) It is okay to hack things together at the beginning. Do things that don’t scale. Doing things that don’t scale allows you to become an expert in your own business.… Continue reading Doing Things That Don’t Scale
Using Trello To Manage Your Sales Pipeline
There are some amazing CRMs available on the web. A lot of great innovation has happened in that space. Some are specialized to industries and some try to be everything to everyone. Sometimes you don’t need a full CRM. Maybe your sales team is small (or only you) so you don’t need need all of… Continue reading Using Trello To Manage Your Sales Pipeline