Finishing an ebook is a very fulfilling feeling. Much more so than a blog post. (The writing for both can be brutal work.) I can only imagine the sense of relief that a novelist feels when they type their last word and the sense of accomplishment when they see a physical copy on the shelf… Continue reading The step-by-step guide to creating an ebook
Marketing 101
Most recommended books on entrepreneurial podcasts
I used to be a voracious consumer of podcasts for entrepreneurs (and took notes on many of them) and still try to listen to them as time allows. I also love reading business books and am always looking for recommendations. These books are the most recommended ones on the podcasts that I listen to. (contains… Continue reading Most recommended books on entrepreneurial podcasts
Developing an idea for a business
Often wanna-be entrepreneurs place too much emphasis on the idea and not enough on the hard work that follows. However the idea is not to be discounted. It is the zygote that grows into your business. I specifically used the word “developing” in the title of this post rather than “finding”, “thinking of”, or “creating”.… Continue reading Developing an idea for a business
The first step in any marketing plan
(Yes, I am aware that just last week I said that the first step in your marketing plan should be to define your value proposition. However doing this well help you define that.) We are all about leveraging your marketing and sales efforts so that a little bit of work can pay off 10x or… Continue reading The first step in any marketing plan
Reach more customers with these five free tools
Every entrepreneur faces the same dilemma at some point on their journey. The point where growth has slowed or stagnated and you know you need to do something big to jump start it. With limited time and money you can be like a deer in headlights and end up not doing anything. Don’t let that… Continue reading Reach more customers with these five free tools
Your B2B value proposition (there is only one)
The first step in any marketing plan is defining your value proposition. What are you promising to your customers? It has to improve their life in some way. Without clearly defining your value proposition your marketing efforts will fail. (Really you should define your value proposition way before you start marketing–you should do it before… Continue reading Your B2B value proposition (there is only one)
Three places clutter kills concentration
I’m pretty sure that people universally despise clutter yet almost all of us let it invade most parts of our life. (My brother-in-law is one exception as he keeps the cleanest house you have ever seen which is quite a feat with two children.) There is always something more urgent to do than cleaning. But… Continue reading Three places clutter kills concentration
Talk about your idea as much as possible
Creating something from nothing is a special process. Inspiration becomes an idea. An idea gets refined, work is put in, and eventually out comes something that creates value for yourself or others. Whether you are creating something for others or something just for yourself, I strongly urge you to talk to as many people as… Continue reading Talk about your idea as much as possible
The Worst Product Meeting Ever
The title might be some hyperbole but a while ago I listened in on a product meeting that was eye opening in the sense that the bureaucracy explains why the product is in the state it is in after investing substantial amount of time in developing it. It was also a cautionary tale for every… Continue reading The Worst Product Meeting Ever