Building a mailing list is one of the best things you can do for your business. If you’re reading this article you probably know that already and even have some ideas for content to give away (e.g. email course, ebook, checklist, webinar, etc.). Usually you will build landing pages for each piece of content that… Continue reading Create a landing page with Mailchimp in under five minutes
Tag: marketing
Quick Guide to Building a Website and Audience for Your Coaching Business
First of all I want to say congratulations for taking the daring leap of faith that is entrepreneurship. I’m sure you’ll find it a journey that is incredibly rewarding as well as very frustrating. I know I do. As you are aware the first step for building up an audience for your coaching business is… Continue reading Quick Guide to Building a Website and Audience for Your Coaching Business
Moving beyond customer profiles
Creating your ideal customer profile is an important step in developing your marketing plan. It helps you develop your strategy for finding your customers and how you are going to market to them. For planning the content that you are creating, and the medium you are going to deliver it, I am going to recommend… Continue reading Moving beyond customer profiles
The marketing secret sauce is passion
If you are like me you are constantly consuming content (like this very post) looking for that one piece of advice that will take your business to the next level. Very, very rarely is that what happens. That is no fault of the advice though. Why it fails to convert for you usually comes down… Continue reading The marketing secret sauce is passion
Sales Meet Marketing
Up until Don Draper and Sterling Cooper started gracing our airwaves a lot of people did not understand the distinction between sales and marketing. Many still don’t. It is understandable as to outsiders they both have the same purpose: to get people to buy the product. Even in small companies where you might not have… Continue reading Sales Meet Marketing
Building a Product vs. Building a Business
Today is the launch day of StartOpz (!) which is my new app that adds premade processes to business tasks such as expense reports, time off management, and invoicing. I hope to grow it into a sustainable business. I had some thoughts on that process that I am sharing here along with the wisdom of… Continue reading Building a Product vs. Building a Business
Sales and Marketing
Lecture 19: Sales and Marketing Link: How to Start a Startup (You can find notes to the other lectures here.) Tyler Bosmeny (@bosmeny) There is a million ways to do (sales) so you’ll find what works for you. As a founder you’re the sales people. Talking to your users is selling. Passion and industry knowledge… Continue reading Sales and Marketing
How to Operate
Lecture 14: How to Operate Link: How to Start a Startup (You can find notes to the other lectures here.) Keith Rabois (@rabois) People are irrational. Building a company is taking all of the irrational people you know and putting them in one building and living with them for twelve hours a day at… Continue reading How to Operate
Doing Things That Don’t Scale
Lecture 8: Doing Things That Don’t Scale Link: How to Start a Startup (You can find notes to the other lectures here.) Stanley Tang (@stanleytang) It is okay to hack things together at the beginning. Do things that don’t scale. Doing things that don’t scale allows you to become an expert in your own business.… Continue reading Doing Things That Don’t Scale
Growth
Lecture 6: Growth Link: How to Start a Startup (You can find notes to the other lectures here.) Alex Schultz (@alexschultz) Growth hacking is just Internet marketing. Great product leads to customers. Retention is the single most important thing for growth. If you don’t have a great product there is no use spending time growing… Continue reading Growth