Consume less. Create more.

Photo by RhondaK Native Florida Folk Artist
Photo by RhondaK Native Florida Folk Artist on Unsplash

Today is the first day of National Novel Writing Month which is where thousands of people set a goal to write a novel during the month of November. How you get there is up to you but many set a goal of writing at least 1,000 words a day.

I fully intend to take part one day but, as an underdog, right now I’m focused on my business. This month I am going to spend less time consuming other people’s content and media, unless it is for brainstorming or immediately applicable purposes, and instead spend more time creating the marketing content that will grow my business.

The Underdog Action Plan

Underdog Action Plan

I am going to challenge myself and challenge you to create at least one good new piece of content for your business each week this month. What you will end up with are four assets that you can use to build your business going forward.

My goals for the month:

  • Finish draft of Engage
  • One authoritative Slideshare
  • One new email course
  • One marketing flier
  • One landing page and video for a new feature

The first one is not part of the action plan but me hoping to really tap into my inner-author during NaNoWriMo.

Here are some content marketing ideas for you if you’re struggling to come up with four great ideas:


Take five or more of your highest quality blog posts and bundle them up into an ebook. Think of a subtitle that will tie them all together. This guide goes through how to pick a title, design a cover, format the content, publish, and market your ebook.

Landing Page

Create a new landing page that speaks about only one feature of your product or aspect of your service. I recommend using one of Leadpages’ free landing page template and Copyhackers for copywriting ideas for your landing page content.


Think of one informative blog post that you have been meaning to write and create a Slideshare of it instead. Send an email to prospective clients that mentions that they might be interested in this new presentation you created.

Email Course

Think about a topic that you recently had to research that relates to your business. While it is fresh in your mind create a five-email mini-course on it. Promote your new course on social media after you have created a landing page for it (see above).

Youtube Video

What is the question that you get asked the most by colleagues, clients, or friends? Record a short video where you answer that question.

This is your month of action for your content marketing.

See you in December

Remember that all the books you read, blog posts you skim, and podcasts you listen to do not do anything to help your business without you taking action. This is your month of action!
Come December we will all start seeing the results of the hard work we’ve been doing.

Hit me up on Twitter and let me know what your four things are!