I thought this list from the Harvard Business Review of company mission categories was inspirational:
- Making the world more beautiful.
- Making the world more fun.
- Making the world more efficient and smart.
They go on to highlight some billionaires whose companies fit those categories. They all fit my personal mantra (which I think I stole from Justin Rosenstein of Asana but I’m sure he doesn’t mind) which is “have a positive impact on the world.”