“If only I had another few hours a day…” is something that every busy person laments occasionally. As a parent of three young boys it is something that I find myself thinking almost daily. I imagine that I can turn more working hours into more productivity, more money, and ultimately more success. If only it… Continue reading Productivity is prioritization
Your ONE thing for your next flight
I really love Gary Keller’s book The ONE Thing. It is a little long-winded but the idea it presents is very powerful: “What is the ONE thing you can do right now that will make everything else easier?” Putting this idea into practice forces you to consistently work on what is important and what will… Continue reading Your ONE thing for your next flight
Quick Guide to Building a Website and Audience for Your Coaching Business
First of all I want to say congratulations for taking the daring leap of faith that is entrepreneurship. I’m sure you’ll find it a journey that is incredibly rewarding as well as very frustrating. I know I do. As you are aware the first step for building up an audience for your coaching business is… Continue reading Quick Guide to Building a Website and Audience for Your Coaching Business
Moving beyond customer profiles
Creating your ideal customer profile is an important step in developing your marketing plan. It helps you develop your strategy for finding your customers and how you are going to market to them. For planning the content that you are creating, and the medium you are going to deliver it, I am going to recommend… Continue reading Moving beyond customer profiles
Creating processes to become a great entrepreneur
Great entrepreneurs don’t have better ideas, they have better processes. Eric Ries This quote is not suggesting that great entrepreneurs are building successful businesses out of terrible ideas. What it is saying is that what makes businesses successful, and the entrepreneurs that found them great, is execution. Developing processes and executing them is what allows… Continue reading Creating processes to become a great entrepreneur
Three ways to connect with your industry peers
With one of my businesses I was struggling to close deals. The sales cycle was long, it was difficult to get to the top of the buyer’s priority list, and initial excitement faded to unresponsiveness. This was somewhat of a niche industry and I did not have colleagues to turn to for support. What I… Continue reading Three ways to connect with your industry peers
Simple Drip Email Opt-In Forms in WordPress
There are many WordPress plugins for creating opt-in forms both free and premium. Those are great if you are going to be creating a lot of forms and inserting them in the middle of articles. If you only need a single form in your sidebar or at the end of your blog posts then those… Continue reading Simple Drip Email Opt-In Forms in WordPress
The marketing secret sauce is passion
If you are like me you are constantly consuming content (like this very post) looking for that one piece of advice that will take your business to the next level. Very, very rarely is that what happens. That is no fault of the advice though. Why it fails to convert for you usually comes down… Continue reading The marketing secret sauce is passion
Sales Meet Marketing
Up until Don Draper and Sterling Cooper started gracing our airwaves a lot of people did not understand the distinction between sales and marketing. Many still don’t. It is understandable as to outsiders they both have the same purpose: to get people to buy the product. Even in small companies where you might not have… Continue reading Sales Meet Marketing
Sell more in January by asking your prospects about their annual goals
Businesses often set annual goals or initiatives just like individuals set New Year’s resolutions to lose weight or read more books. A business is more likely to set goals to win more business, roll out new features or services, or improve a few key metrics. This is something that will be on the top of… Continue reading Sell more in January by asking your prospects about their annual goals