Lecture: Building the Minimum Badass User
Speaker: Kathy Sierra
Link: Business of Software 2012
Have something that is so desirable that people have to have it.
Engagement platforms are not the answer in most cases.
What we call loyalty is bribery and incentivizing.
The world is full of “Great product. Didn’t sell.”
The word of mouth is more powerful today than it ever has been.
Compete on “user awesome”–not “app awesome.”
Make the user awesome.
People aren’t using your app because they like they app. People are using your app because they like themselves.
Everybody wants to be a badass.
The more exposure to mediocre stuff someone has the more burned in that gets.
Being overwhelmed with choices is a huge leak.