Tropical MBA Notes 2012

Tropical MBA

Episode #86 – 4 Online Business Trends That You Shouldn’t Miss in 2012

Date: 2012-01-12

Link: Lifestyle Business Podcast

Hustle, hustle, hustle.

Read the archives on

The number one thing entrepreneurs undervalue is their experience as entrepreneurs.

Important to meet your partners in person.


Episode #87 – Post-Business School: The Things They Never Tell You

Date: 2012-01-19

Link: Lifestyle Business Podcast

Take time risks not cash risks.

Your business starts when you send your first invoice.

The first 24 months after sending your first invoice will be very, very difficult.

Entrepreneurship is about the process.

Do the work.

Learn about taxation. Learn about offshore investments.

Try to find the independent value of responsiveness (in email, quotations to clients, accounts payable, etc.).

Be first to send quote to customer. They’ll tell you if you’re too high but value your responsiveness.

Cash behaves like water. It leaks unless you have a system to contain it.

Run calculations on all expenses.

Your niche isn’t a niche. It is an industry.

Use Gmail keyboard shortcuts.

Episode #88 – Listener Questions Answered – Micro-Publishing, Business Strategy and More

Date: 2012-01-26

Link: Lifestyle Business Podcast

Frame up the problem that your blog aims to solve.

You have to build the right kind of content that is insistent and give solutions to the problem your readers are having.

Protect your wealth.

Separate your business from your assets (house, etc.).

Talk to your customers as if they’re your partners if you’re looking for a referral.

Be remarkable.

Episode #89 – The Institutions of Marriage and Business Partnerships

Date: 2012-02-02

Link: Lifestyle Business Podcast

Cultivate your blind spots.

You and your partner need to share the same goals.

Your partners sometimes need latitude to take risks.

Plan for success.

Episode #90 – Rip, Pivot, and Jam: The Strategy That Launched Our Newest Product Line

Date: 2012-02-09

Link: Lifestyle Business Podcast

Get out of debt to get you back on the entrepreneurial path.

Identify 20 people that are doing what you want to do and reach out to them.

Rip off an idea. Pivot it into a new market, vertical, or language. Jam by having laser focus.

Episode #91 – Are You a Hustler or an Entrepreneur?

Date: 2012-02-16

Link: Lifestyle Business Podcast

A hustler is more short-term thinking while an entrepreneur is more long-term and sustainable.

Entrepreneurs are writing scripts while hustlers are executing scripts that have already been written.

Hustlers evolve from being about themselves to being about their customers.

Your time isn’t scalable but your bravery is.

Get good noise cancelling headphones.

Episode #92 – Listener Questions: Manufacturing Advice, Biznass Models & Hacking Airport Lounges

Date: 2012-03-01

Link: Lifestyle Business Podcast

Make sure your insurance covers you for international travel.

Manufacturing success in China come from good relationships.

Networking isn’t about meeting people. It is about knowing your shit.

If you’re paying for traffic you need to have a laser focus on conversions.

Episode #93 – The Single Most Important Entrepreneurial Skillset

Date: 2012-03-08

Link: Lifestyle Business Podcast

Get rid of pop-ups.

Talk to users as you’re developing.

Engineers talk about features. Tell about benefits instead.

Take out qualifying statements in your copy.

Don’t work with assholes.

Don’t monetize your relationship too soon.

Don’t have an entitlement attitude–particularly when you’re asking for something.

Ask what you can do that will be valuable for them.

Episode #94 – 6 Financial Secrets of Lifestyle Business Ballers

Date: 2012-03-15

Link: Lifestyle Business Podcast

It is tough to find people that tell you how it is.

Call people and talk to them entrepreneur to entrepreneur.

Book: The War of Art by Steven Pressfield

You don’t need capital to get a business off the ground. You need expertise, hustle, and the attitude of a pro.

Manage your money tightly so that you can go all in when you a great opportunity comes up.

Don’t spend your money.

Have a solid fallback position. Something that is protected from your business and other people in your life.

Occasionally run out of stock (of product inventory)

Keep as little inventory as possible.

It is easy to overinvest in your business.

Only take a loan for appreciating assets.

Don’t get into a financial black hole.

Beware no-brainer investments.

There is not that many good investment opportunities.

It is a lot easier to make money from your companies than make money from your money.

Episode #95 – Hiring Interns Right From The Start

Date: 2012-03-22

Link: Lifestyle Business Podcast

Put three or four word term that you’re targeting in your H1 tags at top of page.

2000 quality words of content on four different targeted landing pages.

It is easiest to startup your business in Singapore or Hong Kong as there is no corporate tax. They also have reliable legal systems.

Be transparent with potential interns.

Pay your interns.

Make it full time.

Have everybody give you result focused reports on Friday. This way you don’t get copied on every email all day long.

Reports need to be quantifiable.

Episode #96 – A Proposition : Start-Up August

Date: 2012-03-29

Link: Lifestyle Business Podcast

Less commercial opportunity with Facebook compared to Twitter.

You can’t skip over self exploration.

Determine minimum viable product.

Don’t spend money.

Have a clear action plan.

Work your ass off.

Episode #97 – Entrepreneurial ADD and Free Content For Hustlers

Date: 2012-04-06

Link: Lifestyle Business Podcast

Be super stingy with your time.

A change of environment can be a huge asset.

Find an environment where your skill set can thrive.

Product is the name of the game.

Episode #98 – 8 Lesser Recognized Forms Of The Resistance

Date: 2012-04-12

Link: Lifestyle Business Podcast

Easier to find developers for WordPress and Shopify than Drupal.

WordPress is becoming a more robust platform.

The resistance is the fundamental fears in our system that aren’t clear to us.

Anything that prevents you from having the best product in your marketplace is a form of resistance.

Worry about opt-in form locations once your business is already successful.

Your job can be the resistance.

Reclaim hours as fast as you can.

Don’t spend hours messing around with small things on your website. Task them for later when you can get somebody you can help in five minutes.

Small people shouldn’t do NDAs.

The only thing between you and a sale is payment processing.

Make your goals accountable to other people.

Kickstarter projects are a great exercise in marketing.

Episode #99 – Do You Know If You Are A Shooting Star?

Date: 2012-04-19

Link: Lifestyle Business Podcast

95% of the time it is your personality is holding you back.

People on the fast track pay extraordinary attention to their craft.

Unhealthy egos do not enjoy honesty.

Cultivate yourself.

Find ways to eliminate jealousy.

Do the work. It is an opportunity to get to the next level.

Google Apps for Business.

TMBA11: What are Your Chances of Having $1,000,000 in 5 Years? (Hint: They Might Be Higher if You Move to China)

Date: 2012-04-20

Link: Tropical Talk Radio

A person that likes to be outside of their comfort zone and is able to take risks can thrive in China.

You need to be goal oriented.

A difference in culture is going to present you with a lot of different opportunities

Episode #100 – A Bunch Of Stuff We’ve Screwed Up In The Past 1000 Days

Date: 2012-04-26

Link: Lifestyle Business Podcast

It takes forever to get stuff done.

By sharing you’ll develop a network and find new purpose.

Help without asking for anything in return.

Hard work is a way of life.

You can pursue less attractive business models to put cash in your bank account.

Location is everything and location is nothing.

Entrepreneurs tend to overestimate what their impact is on a business.

Cash is everything and cash is nothing. You can start a business with no money but cash is everything once your business is running.

You don’t need a virtual assistant.

Outsourcing is not a business opportunity.

There is a distinction between work and cash.

Get an accountant involved early.

Pay yourself more and loan the company back money if you need to otherwise the company will eat whatever money is in its accounts.

Episode #101 – The Insider’s Guide To Thinking Outside The Index

Date: 2012-05-03

Link: Lifestyle Business Podcast

Saigon is the best eating in the world.

Price/value nexus.

There are a lot of platforms you can be on.

Episode #102 – The Drama Denominator: Finding The Cause Of Your Biggest Business Problems

Date: 2012-05-10

Link: Lifestyle Business Podcast

The first idea is never the idea that makes you successful.

Partner with somebody more powerful than you rather than somebody you completely control.

Get an accountability partner.

If you have no track record get a foothold in your market with hyper focus.

You have three seconds to tell people what you do–not three minutes.

You can’t be everything to everybody so don’t try. Find your target audience and go after them.

A niche site is not a business.

The Internet is not a business. It is a tool to use to run your business.

Episode #103 – The Hero Skillset and Why No One Likes A Sell Out

Date: 2012-05-17

Link: Lifestyle Business Podcast

99% of your audience will never get in contact with you.

You need to have an intuitive sense about who your readers are.

Be a writer.

Writing needs to invoke action.

Fiction can invoke imagination.

If you want your writing to be interesting solve a small problem with it.

Dreaming in Code.

Episode #104 – The Right Side Of History and the Secrets of Offshore Corporations

Date: 2012-05-24

Link: Lifestyle Business Podcast

People are going to want to do business with other countries based on their needs.

There is not a right answer.

The U.S. is the number one offshore jurisdiction in the world.

In the U.S. you need an EIN for your business.

You need to have a primary source of income in the U.S. before you setup offshore.

Earned Income Exclusion Act.

You must disclose all ownerships of foreign corporations that are over 10%. Or if you are a beneficiary.

You have to tell IRS about any foreign bank accounts with more than $10k in them.

Starting companies overseas is a form of asset diversification.

Hong Kong and Singapore are great first steps outside of the country.

Hong Kong is slightly cheaper. Singapore is slightly better.

For Hong Kong corporations you need to keep every receipt on file for seven years. And you need a certified account to certify your receipts every year.

Episode #105 – The Entrepreneur’s DNA Checklist

Date: 2012-05-31

Link: Lifestyle Business Podcast

Service industry jobs maximize for time. You can work nights and work on your projects during the day.

Professional jobs maximize for income.

Process thinking vs. event thinking.

Work on your craft.

What skills that you have or can develop that are highly marketable?

Every successful entrepreneur produces more than they consume.

People can learn to listen better.

Be passionate about the process.

See the long term implications of the process and the actions you’re taking on a daily basis.

Episode #106 – Private Label Secrets Of Full-Time Income Bloggers

Date: 2012-06-07

Link: Lifestyle Business Podcast

Seminyak is the place to be in Bali.

Social media is fundamentally about personal publishing.

Don’t do “me too” blogging.

There is no better way to build trust than to do a live demo.

If you’re just getting started you need a high friction relationship. You need more dollar value for each prospect.

Your commenters, Facebookers, and Tweeters are a very small portion of your audience.

Think about your users first.

Remember your silent majority.

Episode #107 – How To Compete With Free And Not Fight Downhill

Date: 2012-06-14

Link: Lifestyle Business Podcast

Split the market if you have many competitors.

Multiple product titles or multiple store fronts.

Free is the ultimate price cut.

To beat free you need to be a better marketer.

Everything (information) eventually becomes free. It goes from scarce to abundant.

You always need to find new information.

Divide the cost. Multiply the value.

Bundle services with your information.

Don’t compete with free.

Be contrarian.

Change your content delivery format.

Episode #108 – Solving The Problem Of Startups

Date: 2012-06-21

Link: Lifestyle Business Podcast

It is hard to manage something you don’t know how to do yourself.

If you piggyback a product piggyback their marketing.

Be the voice of the marketplace and people will buy your stuff.

TMBA12: Our Mindset Manifesto : Lessons From 5 Years of Running a Business

Date: 2012-06-26

Link: Tropical Talk Radio

There never has been as good of a time to start a business as now.

Capital is no longer a constraint.

If you have an idea you can get it done.

95% of failures are due to mindset issues rather than market issues.

There is always an opportunity cost of giving someone your attention.

Have a five-year vision.

Runway (freedom quotient) is cash balance in your bank account divided by your monthly living expenses.

You need to find five hours a day to work on your business.

People must believe in you which starts with believing in yourself.

You have to do something worth believing in.

Try to make decisions in under two minutes.

Don’t lose out on opportunities to learn.

It takes a thousand days to grow a business.

Find people that are doing what you want to be doing and work for them.

Episode #109 – The 7 Types Of Entrepreneurs And Johnny Arbitrage

Date: 2012-06-28

Link: Lifestyle Business Podcast to make microloans to developing market entrepreneurs.

Moving to another country is a great way to test your assumptions about how much your clients need you.

Timezones do count.

Be like a poker player: Game the system. Take shortcuts. Make money.

Visionaries can be bad managers.

Arbitrage is a big fish in small pond opportunity.

Strategically position yourself.

Episode #110 – Tropical MBA And The Power Of Conditioning Content

Date: 2012-07-05

Link: Lifestyle Business Podcast

Control the inputs in your life because they influence you.

Be proactive about who you spend time with.

Look at how people are moving their feet rather than how they’re moving their mouth.

Sometime to solve the root problem you need to cannibalize one of your products.

Episode #111 – South East Asia’s Top 6 Business Travel Destinations

Date: 2012-07-12

Link: Lifestyle Business Podcast

When doing keyword research type in the exact phrase rather than a broad match.

You’ve got to be in love with the process.

Singapore is like going back to college.

Singapore has the world’s best airport. It is the ultimate hub destination.

Once you hear about the scene the scene is too late.

Singapore is very expensive.

There is a serious middle class in China.

Wages are increasing in China.

Hong Kong is like Manhattan but more beautiful and Asian.

Airbnb is good in Hong Kong.

In Hong Kong you have to have a registered accountant file your taxes.

Puerto Galera in the Philippines has six year tax-free zones.

Internet connections are greatly improved in Vietnam in the past three years.

Bali is difficult to get to.

Book for Cambodia: The Gate

Book: Hitch-22

Book: Kitchen Confidential

TMBA13: The “Never Launch Strategy” – A Profitable Approach to Information Products

Date: 2012-07-13

Link: Tropical Talk Radio

The weekend is an important time for the hustlers.

If you’re an entrepreneur the weekend is the time to outshine your competition.

You need to sell, farm, and cultivate your audience upfront.

Your best affiliates are going to be your customers.

Ask your customers what they want. Would they pay for a new product?

You build out a product by focusing on the features rather than the benefits.

Don’t get into a business just because you think it will make money. You need to have an advantage or specific knowledge. If you don’t you need to niche down.

Episode #112 – The Importance Of Niche Flexibility And Finding The Real Reasons People Are Successful

Date: 2012-07-19

Link: Lifestyle Business Podcast

Get off of the mediocre niches.

Take cues from other niches you’re in.

Call on experience.

Experienced people focus on external value (value to the marketplace).

The best way to get traction in a new niche is to care about the niche more than you care about yourself.

You want to look for work that is a calling not a niche that is a calling.

Understand the distinction between interests and skills.

People don’t pay for interests. They pay for skills.

Don’t fall in the teacher trap.

Look at the unique timing that people have in niches.

Don’t fall in love with niches. You’re not going to be successful in most of them.

Watch people–don’t always listen.

Know your number: take your annual income and divide it by 2,080 and that is how much you’re worth an hour.

TMBA14: 5 Ways to Produce Expert Level Content (Even If You Aren’t an Expert)

Date: 2012-07-20

Link: Tropical Talk Radio

Be insatiably curious.

Have a highly focused output.

Don’t just do a personal blog. Your blog needs to have a focus.

Give yourself a leash on the input side. Don’t give yourself a leash on the output side.

Develop a highly legible body of work.

Have a format (podcast, etc.) edge.

Have a mindset edge. Professionals vs. amateurs.

Amateurs get offended by critical feedback.

Have a track record. It builds trust.

Associate your content with research.

Episode #113 – 7 Habits Of Highly Effective Lifestyle Business Owners

Date: 2012-07-26

Link: Lifestyle Business Podcast

In the Philippines you have to expect that people will disappear.

The real opportunity in the Philippines is to get highly skilled developers, designers, etc.

There tends to be a shortage of really good people.

Be proactive.

Begin with the end in mind.

Don’t compromise values to make quick money.

You have to assume you’re going to succeed.

Put first things first.

As the entrepreneur you’re the only guy who can push your business forward. Only you know what is best for your business.

Think win-win.

Sell what they’re buying.

Don’t be an amateur.

Book: Turning Pro

Focus on the customers.

One of the first things you should purchase for your business is an employee.

TMBA15: Is Starting a Personal Blog Hazardous to Your Entrepreneurial Health?

Date: 2012-07-27

Link: Tropical Talk Radio

Don’t do a personal development blog that charts the journey of entrepreneurship. It gives you the wrong kinds of feedback.

Start a blog that starts sharing things about your business.

First you do business, then you talk about business.

Episode #114 – Sometimes We Are The Champions, Sometimes We Are Awful

Date: 2012-08-02

Link: Lifestyle Business Podcast

One way to become an entrepreneur is to become an apprentice.

Do the work.

If the time involved in making a decision is arbitrary make it now.

Take employee development seriously.

TMBA16: Becoming a Mini-Mogul

Date: 2012-08-03

Link: Tropical Talk Radio

A blog is a sales tool.

Drop shipping from China is increasingly a tool.

Most warehouses cater to large companies rather than small to medium size businesses.

TMBA17: How We Increased Email Subscribers 257% By Making it Harder to Opt-in

Date: 2012-08-07

Link: Tropical Talk Radio

Don’t ask for the opt-in.

Most people landing on your page aren’t ready to sign up yet.

Have opt-in form at bottom of page.

Repackage old material and give it to people who sign-up for your list.

Include your voice.

Give your subscribers an experience rather than just content.

Add value before selling.

Keep the list warm.

Send an email every week or every two weeks just to keep in touch.

Episode #115 – The Most Expensive (But Profitable) Marketing Strategy In Your Arsenal

Date: 2012-08-09

Link: Lifestyle Business Podcast

Accrual records revenue as it happens.

Start your business accounting on a cash basis. End up in accrual.

Make sure your family has opted in and has a similar mindset.

Cash solves everything.

Write down the real risks of starting a business.

Have a body of work (anything that demonstrates you’re consistent, repetitive, and in it to win it).

Book: Ultimate Sales Machine

Repetition is the key to your success.

The repetition is where the innovation really comes from.

You have to have a clear message.

Your business has a body of work whether or not you know it.

Generate content that targets your market’s anxieties. Trickle that content out.

Provide commentary, insight, and filtering on content that already exists.

Have emotional grit.

Be dedicated to serving others.

Episode #116 – How To Choose A Profitable Niche That You Can Love on Summer Marketing Mashup

Date: 2012-08-16

Link: Lifestyle Business Podcast

Write down seven problems, seven passions, and seven fears.

Research those topics: keyword searches, competition.

Take a unique approach in a niche a lot of people are making a lot of money in.

What is your unfair advantage? What information do you have that no one else has?

Find the work that you like to do on an everyday basis.

Make sure your audience is actively looking for a solution.

You can create your own unfair advantage by seeing what everybody else is doing and doing the opposite.

Focus on one business.

Sell something as soon as possible.

You need a large enough sample size to find what your market wants.

Step one is to sit down with your target market and find out what makes them tick.

If anybody else has done it you can do it. If nobody has done it you can be the first.

Episode #117 – Flexing Your Hustle Muscle And Hacking A Job

Date: 2012-08-23

Link: Lifestyle Business Podcast

Think about what your business model is going to be before you start blogging.

Know what you’re going to do before you do it.

Identify what your audience wants to get done.

The same things that make you a great entrepreneur are going to make you a great employee.

Episode #118 – 5 No-Time Products And Questions From The Silent Majority

Date: 2012-08-30

Link: Lifestyle Business Podcast

You need a blog.

Put client logos on front page.

Design is very important.

Focus on design of product before logo.

Design value proposition and sales offer.

Sometimes something doesn’t exist because the market doesn’t want it to exist.

Chiang Mai, Thailand is digital nomad capital.

Episode #119 – Bro Pricing And The Most Important Model In Online Business

Date: 2012-09-06

Link: Lifestyle Business Podcast

Hardcore History podcast.

Don’t offer credit terms on your customers’ terms.

If you don’t do it (pricing) for everybody then don’t do it for anybody.

You have to maintain your margins.

Bundle products together rather than going toe-to-toe with competitors.

Add low-cost, high-value add-ons.

Deliver products that people want and like at a price they can understand.

With digital products focus on price anchoring. Deliver so much more for so much less.

Charge people once a year instead of once a month.

Episode #120 – How To Profit From In-Person Events With Rob Walling

Date: 2012-09-13

Link: Lifestyle Business Podcast

Your core audience is much more willing to engage with you and take a risk.

It is not customary in the startup world to get paid to speak. It is more of a giving back thing.

Nail the headline.

A good talk is 80% actionable advice and 20% inspiration.

There are both more things to do and fewer things to do than you think there will be.

Episode #121 – How Solving Problems For 500,000 Users Inspired the Idea for SupportBee

Date: 2012-09-20

Link: Lifestyle Business Podcast

The number one strategy that always works is consistent content proliferation.

For support what is important is (if the question) is answered or unanswered.

Always sign up for frequent flyer programs.

Sign up for all reward programs.

With an American Express Platinum card you can get into airport lounges and hotel benefits.

Episode #122 – Fear & Loafing In Manila: The Story Of Dan & Ian

Date: 2012-09-27

Link: Lifestyle Business Podcast

Do free work for influencers.

Figure out which battle you’re going to fight.

Aim high and take risks.

Ho Chi Minh City is on fire right now.

Starting a business requires a significant time investment.

If you can’t get a job that contributes to your desired life trajectory you’re not trying hard enough.

Back against the wall is positive external pressure.

Know exactly what success means to you.

Fill out a dreamline.

If ad blocks on website aren’t making money take them down and replace them with a mailing list.

Own the audience.

Bark up the right tree.

Episode #123 – Getting To Five Years On A Business Trajectory

Date: 2012-10-04

Link: Lifestyle Business Podcast

There is so much importance behind the trajectory you choose.

Entrepreneurs don’t take loans for consumer debt.

Build a platform.

Episode #124 – How Marketing Beats Sales and Why Capacity Is A Number With James Schramko

Date: 2012-10-12

Link: Tropical Talk Radio

It is dangerous having a job where you salary can be cut at anytime.

Care about your customers.

Book: One Click

With ideas start with broad then go to narrow.

Episode #125 – How to Avoid your Entrepreneurial Blindspots – Dan’s Stick-On Mirror Theory

Date: 2012-10-18

Link: Tropical Talk Radio

Be willing to take a step backward in your lifestyle.

Business is about being a servant.

Mark Cuban: Follow your effort not your passion.

Attention to detail is a symptom of effort.

You don’t need people’s permission to move forward with your business.

Episode #126 – Gaming Google Search Results – What’s Working and What’s Getting Killed

Date: 2012-10-25

Link: Lifestyle Business Podcast

Unnatural anchor text profiles aren’t working.

Every link keyword should not be the same.

40-50% of links should not have text attached to it–just the link.

Exact match domains don’t work anymore.

Make your website brandable.

Blog comments are no longer helping ranking.

Optimize the long tails.

Most people who are searching for a specific long tail keyword are ready to buy.

Crappy content doesn’t work anymore.

There is a difference between penalizing and devaluing.

In smaller niches build feeder sites.

Never create a link that doesn’t pay for itself.

301 redirects are like a coffee filter.

TMBA18: 5 Media Created Distortions About Successful Internet Ventures

Date: 2012-10-26

Link: Tropical Talk Radio

Does the task make more money than it costs me to pay somebody else to do it?

Hire somebody that is better than yourself.

The bigger your business gets the simpler it gets. Be more deliberate and simplify things.

Solve a specific problem.

Being a minority shareholder in a small business usually doesn’t work out.

It doesn’t make sense to invest in lifestyle businesses.

What matters is showing up everyday and hustling your ass off.

You have to be friends with your partners.

Episode #127 – Generating Wealth and Re-Considering Retirement for Entrepreneurs

Date: 2012-11-01

Link: Lifestyle Business Podcast

Find where people are spending money.

Save as much as you can.

Always get an employer match on your retirement plan.

Entrepreneurship is about wealth generation and management.

Spend 20 minutes learning Evernote.

TMBA19: The 2% Fallacy and 10 Business Red Flags

Date: 2012-11-02

Link: Tropical Talk Radio

In a bootstrapped business a marketplace is a demonstrated cash flow.

Focus on cash flow not market penetration.

Don’t throw traffic at a problem.

Make your business profitable out of the gate.

The best users are the ones you already have.

Small businesses go to war.

Don’t confuse goals with strategy.

Strategies address problems with explicit plans of action.

Presale your product by putting a buy now button on your site.

Episode #128 – Manipulating the Success Script

Date: 2012-11-08

Link: Lifestyle Business Podcast

Clearly communicate with your customers on a month basis on what is going on with the app and how they can use it better.

Don’t give your users work to do.

Don’t do something abstract.

What you do is less important to your overall happiness that you may think.

The moment you have the most control over your life is also when it is hardest to exercise it.

Make sure you don’t get stuck with the golden handcuffs.

TMBA20: What Is the Best Place in Southeast Asia for Internet Entrepreneurs?

Date: 2012-11-09

Link: Tropical Talk Radio

Ho Chi Minh City has a great cafe culture. It also has a world class food culture.

Bangkok is expense for SE Asia.

Thailand has great, healthy food for cheap.

Philippines is very expensive for SE Asia.

Philippines is best place to hire.

Vietnam is more touristy than the Philippines.

Bali is Hindu.

Bali has a city range of offerings in a town-like environment.

Bali has bad Internet.

Bali is more of a 30s and 40s demographic.

Episode #129 – ROUND 1 – Business Idea Smackdown – Dan “Coconut Crusher” Andrews vs. Ian “Benjamins by Birth” Schoen

Date: 2012-11-15

Link: Lifestyle Business Podcast

Simplify your messaging.

It is too much of a pain to run multiple websites.

There is a difference between a niche and a marketplace.

Have a clear product rubric.

Surround yourself with mentors out of the gate.

Number one thing is cash flow.

Reinvest back into your company.

Try to do too many things and nothing will get enough attention.

TMBA21: Spotlight Marketing (+ Have We Found the Community Marketer’s Secret Weapon?)

Date: 2012-11-16

Link: Tropical Talk Radio

Move biggest and most profitable items to the top of your site.

Look at your business. If it is not going to be your ticket think about how it could be.

Ning is great for building communities.

Get an apprenticeship if you’re at square one.

Talk about the product development process.

Have a clear value proposition.

Develop one focal point on the web where your message comes from.

Episode #130 – How to Be a Happy Sociopath

Date: 2012-11-22

Link: Lifestyle Business Podcast

Be realistic and you can get things done.

Step back and don’t get caught up in the flow.

Define your time usage in order to achieve your ideal outcomes.

Get out of debt as fast as possible.

Cut all unnecessary spending.

Get really aggressive about paying down debt.

Pay your creditors with what you’ve allocated at the beginning of the month.

Decide which emotions you’re going to allow yourself to have.

TMBA22: 4th Dimension Copywriting (and Why You Shouldn’t Bother with Keyword Research)

Date: 2012-11-23

Link: Tropical Talk Radio

Get a job working for an entrepreneur. Preferably at a small firm so that you get more facetime.

Use Shopify if you have more than 25 products.

80% of conversion analysis comes down to your relationship with your customers. Page layout, branding, etc. make up the other 20%.

The fourth dimension of copywriting is your relationship with your customer.

Episode #131 – The Rule of 6 – And the 10 Commandments of Content Marketing

Date: 2012-11-29

Link: Lifestyle Business Podcast

Create great content on a regular schedule.

Great conversational pieces.

Have a SOP (standard operating procedure).

Become militant about your process.

Inefficiencies are difficult to exploit on the Internet.

Become a mini New York Times of your niche.

The people that get ahead in life give so much more than they get.

Great content is leadership oriented.

Don’t be scared of people leaving your site.

If you don’t have experience back up your points with data.

Your content should follow a narrative.

Great content is doused in perspective.

TMBA23: The Rule of 6 (Plus 5 Sociopathic Tactics)

Date: 2012-11-30

Link: Tropical Talk Radio

Blog: Built to Sell

Book: Valleys of Death

You can only handle six high-bandwidth relationships in your life.

You are subject to this rule whether or not you choose your six.

You are better off if you choose your six.

You are better off if you cultivate your six.

Talk less.

To be interesting be interested.

Humans are visual creatures. Dress one peg above the people you want to influence.

Provide massive amounts of forward paying value.

Episode #132 – “The Imagination Economy” and Other Predictions for 2013

Date: 2012-12-06

Link: Lifestyle Business Podcast

Expats need to time out visa runs.

Start marketing your products right now.

Kickstarter is all about the audience.

Information flows easier these days.

We’re not short of knowledge. We’re short of imagination.

Selling information is getting more difficult.

People are looking to be a part of something that is going to help define their way forward in life–a trajectory.

Book: Work the System

Flights aren’t late in Asia.

Singapore airport kicks ass.

TMBA24: “If You Cannot Exercise This Kind of Control in Adult Life, You’ll Be Totally Hosed”

Date: 2012-12-07

Link: Tropical Talk Radio

The most important and obvious realities are often the ones that are hardest to see and talk about.

The exact same experience can mean two totally different things to two totally different people.

You have options on how to think.

You get to consciously decide what has meaning and what doesn’t.

Episode #135 – 8 New Year’s Resolutions

Date: 2012-12-27

Link: Lifestyle Business Podcast

Book: Millionaire Fastlane

Don’t eat sugar.

Build a business that is worth marketing.

Startup School podcast.

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